Namenbezeichnung
Namenbezeichnung is a German term that literally combines Name and Bezeichnung. It refers to the designation of something by a name, and, more broadly, to the outcome or the act of naming. In everyday language the phrase can denote both the name itself (a proper noun) and the process of giving a name to something.
In linguistic and onomastic contexts the expression is used to discuss how entities are labeled with names
Practical examples illustrate the concept. In taxonomy, the binomial names of species (for instance Homo sapiens)
The term relates closely to onomastics, the study of names, and to the broader distinction between names