Mediavisual

Mediavisual is a term used in media studies and visual communication to describe the integration of visual media with information delivery. It encompasses the design, production, and deployment of visuals—such as charts, diagrams, photographs, icons, and motion graphics—that aim to clarify data, illustrate concepts, and engage audiences.

In journalism, mediavisual refers to visual storytelling that accompanies or replaces text. In education and public communication, the term covers instructional visuals and information dashboards used to convey complex material more efficiently than words alone.

Practitioners emphasize accuracy, clarity, and accessibility. Core elements include appropriate data representation, visual hierarchies, legible typography, contrast sufficient for readability, and consistent branding. Ethical considerations include avoiding misleading scales, ensuring source attribution, and designing for diverse audiences and devices.

Applications include newsrooms, corporate reporting, government and public health communications, museums, and online platforms that present data through interactive charts, infographics, dashboards, and short-form video.