Insistence
Insistence is the act of asserting a demand or maintaining a position with firmness, urgency, or persistence. In usage, the noun denotes the quality or behavior of being insistent. The verb insist means to demand or assert something firmly, often despite objection. The term originates from Old French insister, from Latin insistere 'to stand upon, persist'.
In communication, insistence can serve as a mechanism to obtain compliance, clarify expectations, or express conviction.
Psychologically, insistent behavior reflects motivation, commitment, or urgency, and can be associated with need for certainty
In rhetoric and politics, insistence is a common strategy: insisting on principles, rights, or policy details.