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IhrIhre

IhrIhre is a conceptual project and online platform that investigates linguistic address and possession in German-language communication. Initiated in 2020 by artist and linguist Lia Morgen and coder Jens Richter, it combines participatory workshops, interactive installations, and online datasets to examine how pronouns and forms of address shape social relationships and power dynamics.

Name and origins: The title merges the German pronouns Ihr (you, plural) and Ihre (your, formal or

Concept and practice: Through interactive kiosks, a public data map, and typographic prints, participants select pronoun

Notable works: Residual Address (installation, 2021) mapping participatory choices; The Possessor’s Mirror (online visualization, 2022); Address

Reception and impact: The project has been discussed in art-and-language and digital humanities contexts for its

See also: Language and identity; Pronoun usage in German; Digital art collectives.

possessive)
to
evoke
shifts
between
modes
of
address,
possession,
and
formality.
The
project
treats
capitalization
and
morphology
of
pronouns
as
carriers
of
cultural
meaning
beyond
grammar.
forms
to
reflect
personal
stance
or
challenge
social
norms.
Data
generated
are
visualized
as
networks
and
timelines
showing
how
forms
of
address
circulate
in
public
discourse.
Atlas
(workshops
and
publications,
2023).
participatory
approach
and
critical
stance
toward
formality
and
possession
in
German.
Some
critics
praise
its
engagement
potential;
others
caution
against
overinterpreting
linguistic
signs
as
fixed
symbols
of
power.