Gillette

Gillette is an American multinational company that manufactures personal care products, primarily known for its shaving razors and related accessories. Founded in 1901 by King C. Gillette in Boston, Massachusetts, the company introduced the first safety razor with disposable blades, a design that quickly became a market standard. Throughout the twentieth century Gillette expanded its product line to include shaving creams, gels, aftershave lotions, and later electric razors through its acquisition of the Philips-owned Braun brand.

In 2005, Gillette merged with Procter & Gamble (P&G), one of the world’s largest consumer goods corporations, creating a combined entity with a broad portfolio of household and personal care brands. Under P&G, Gillette continued to innovate, launching products such as the Mach3, Fusion, and the Gillette SkinGuard systems, which target specific shaving needs and skin sensitivities.

Gillette’s marketing has emphasized performance, precision, and the concept of a “clean shave,” often featuring high-profile athletes and public figures in its campaigns. The brand maintains a significant global presence, distributing products in more than 180 countries.

The company has faced criticism and legal challenges related to environmental concerns over disposable razor waste and allegations of anti-competitive practices. In response, Gillette has introduced recycling programs and developed more sustainable product lines, including refillable razor handles and blades made from recycled materials.

Today, Gillette remains a leading name in male grooming, while its product portfolio also includes women's shaving solutions under the Gillette Venus brand, reflecting its continued diversification within the personal care market.