Folleto

Folleto, from Spanish, is a small printed publication used to present information about products, services, events, or public affairs. It is typically a single folded sheet or a short booklet designed to be inexpensive and easy to distribute. In practice, the term covers brochures and leaflets used for marketing, civic information, or education.

Formats commonly found under the term include dípticos (two-panel) and trípticos (three-panel) leaflets. They may be distributed as handouts, placed in racks, or mailed. Content is concise and organized with a headline, a brief description, images, prices or dates, and a clear call to action.

Production and design: Folletos are produced by offset printing for large runs or digital printing for small runs and on-demand needs. Design emphasizes readability and impact, using typographic hierarchy, legible type, and appropriate imagery; color and stock choice affect perceived credibility.

Uses and distribution: They are used in advertising promotions, event invitations, product catalogs, program guides, and public information campaigns. Distribution channels include retail locations, reception desks, events, mail drops, and digital formats such as PDFs or online flipbooks.

Legal and accessibility considerations: Advertising truthfulness, copyright and trademark compliance, and accessibility for people with disabilities (for digital folletos, including alt text and accessible structure) are important aspects.

Etymology: The word derives from the notion of a small sheet or leaf, related to the Spanish folio.