EarthCheck

EarthCheck is a global sustainability certification and benchmarking program for the travel and tourism industry. It provides third‑party verification through audits and assessments of hotels, resorts, attractions, and destinations, along with data-driven benchmarking tools, reporting, and advisory services aimed at improving environmental, social, and economic sustainability.

The program’s standards address a range of areas, including environmental management, energy and water efficiency, emissions and waste management, biodiversity protection, and community engagement. EarthCheck certification is typically accompanied by ongoing monitoring and periodic re‑certification, with an emphasis on baselining performance, tracking progress, and driving continuous improvement across operations.

Methodology relies on a combination of on‑site assessments, documentation reviews, and data verification conducted by trained assessors. The organization promotes the collection of performance data, benchmarking against peers, and alignment with broader sustainability frameworks where appropriate, such as international standards and the Sustainable Development Goals.

EarthCheck operates globally, engaging hotels, resorts, cruise lines, tour operators, and destinations. It is used by industry players to demonstrate sustainability commitments, manage operational impacts, and support policy development by governments and tourism boards. The program, like other private certification schemes, has faced scrutiny regarding cost, the potential for greenwashing, and the need for transparent, robust verification to ensure meaningful environmental and social improvements. Overall, EarthCheck positions itself as a comprehensive tool for measuring and improving sustainability performance within the travel and tourism sector.