BuyOneGetOneFree

Buy one get one free (BOGOF), often shortened to BOGO, is a retail promotional pricing strategy in which a customer purchasing one item receives a second item at no additional charge. The free item is typically the same product or of equal or lesser value, and offers are usually time-limited and subject to stock availability.

How it works: at checkout the discount is applied, sometimes via a coupon, loyalty code, or automatic deduction in online carts. Restrictions commonly include one free item per transaction, specific eligible items or brands, and limits on per-customer redemptions. Some deals require the items to be identical or part of the same promotion.

Variants and synonyms: standard Buy One Get One Free, BOGO, and BOGOF are used interchangeably. Some promotions offer the second item at half price instead of free, or apply only to selected SKUs or during a seasonal sale.

Economic rationale and consumer impact: BOGO promotions can increase average order value, shift inventory, and attract new customers, while consumers evaluate whether two units are needed. The perceived value depends on item price and the necessity of the extra unit; misalignment with shopper needs can reduce effectiveness.

Legal considerations: promotions must be clearly described; terms, conditions, exceptions, and time limits should be disclosed to avoid misleading advertising.