Apetito

Apetito is a German-based multinational food service company that designs, produces, and distributes ready meals and catering solutions for institutions and households. The group focuses on meals for the care sector, including elderly care homes and hospitals, as well as home-delivered meals for individuals. Apetito emphasizes nutrition, convenience, and dietary variety, offering menus that include regular, reduced-salt, diabetic-friendly, and texture-modified options, along with support for portion control and menu customization.

Origins and scope: Apetito traces its roots to the mid-20th century in Germany and has since expanded into several European markets. In the United Kingdom, the group operates Wiltshire Farm Foods, a well-known home-delivered frozen meals service, among other activities.

Operations: Meals are produced in central kitchens using chef-developed recipes and standardized processes to ensure consistent quality. The distribution network emphasizes temperature-controlled delivery to care facilities and households, with services ranging from bulk catering contracts to direct-to-consumer meal boxes.

Markets: The company serves multiple European countries and works with public sector clients such as hospitals, care homes, and social services, in addition to private institutions and individual customers. Its offerings cover both business-to-business catering solutions and direct-to-consumer meal delivery.

Sustainability and nutrition: Apetito pursues nutrition-focused product development, allergen management, and packaging optimization to reduce waste. The company emphasizes food safety, traceability, responsible sourcing, and continuous improvement in environmental impact and social responsibility within its operations.