60second

60second is a term used by multiple, unrelated brands and products to denote content or activities that last one minute. There is no single organization that owns the name, but it is commonly adopted by media and app developers to signal brevity and immediacy.

Common uses include microlearning apps delivering lessons in 60-second clips; short-form video platforms curating 60-second news or entertainment capsules; and advertising campaigns that deploy 60-second video spots. The label is valued for its implication of fast, digestible content suitable for mobile audiences.

In branding, 60second emphasizes rapid consumption, ease of sharing, and a focus on high-accessibility formats. Because the term is generic, it has appeared across diverse sectors, from education to marketing, with each project applying it to different content or services.

See also: One-minute video; Microlearning; Short-form video.